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冰泉漱口水系列化包裝設計

產品設計 · 生活用品

先亮

2022/08/03 3574

該作品是一款冰泉漱口水的產品包裝設計，包裝一共分三種口味進行視覺設計。共分為西柚、蜜桃以及葡萄口味，分別以柚紅、葡萄紫和桃紅為主要色系，以西柚、葡萄、蜜桃為主體進行設計。長條包裝簡約便捷，在造型和色彩上追求時尚靈動，主要針對的消費人群是18-25歲的年輕消費者，總體色調比較小清新，更能吸引年輕消費者。以氣泡為輔助元素，強調水果的透亮來表現(xiàn)漱口水給人一種輕快涼爽的感覺。氣泡與水果的結合，就仿佛在喝果味氣泡水一樣清新。

主站蜘蛛池模板： | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | |